The Garment Worker Project, which debuted in July 2016 at Sotheby's in New York City, focuses on MSA Ethos, a garment factory in rural Gujarat, India. Created out of a collaboration between nonprofit organization Muni Seva Ashram (MSA), veterans of the garment industry, and supporters behind behno, MSA Ethos implements “The behno Standard”.
The factory was set up to be an ethical workplace implementing the “The behno Standard” which aims to revolutionize the way garment workers are viewed, employed and treated by incrementally implementing a variety of social programs.
behno’s founder, Shivam Punjya, invited fashion photographer Dan Smith and documentary filmmaker Kent Mathews to MSA Ethos to explore the less visible side of fashion. Smith captured the unique individuals of MSA Ethos through an emotional series of intimate portraits while Mathews documented their personal stories and the unique infrastructure of the factory through documentary film.
Ultimately, the project aims to demonstrate that garment workers are not a commodity and that garment production in the multibillion-dollar fashion industry does not need to be based on the exploitation of labor.
STAY IN TOUCH BY SIGNING UP FOR OUR NEWSLETTER AND RECEIVE 15% off your first purchase.