AS SEEN ON
New York, NY – Founded in 2014, behno has been championing ethical manufacturing for the fashion industry. Founder and Creative Director, Shivam Punjya, came from an academic background, having studied political economics and global poverty during his undergraduate years and global health with a focus on women’s health for his master’s degree.
behno Founder and Creative Director, Shivam Punjya
As Vogue mentions, Punjya worked with textile weavers during his thesis research and came back to university to “drive home the point of newfound inclusiveness in fashion”. Punjya created “The behno Standard” which focuses on six categories, ranging from garment worker health to women’s rights to eco-consciousness, to holistically enhance garment worker and artisan rights. Vogue says, “behno [became] a new label asking (and answering) all the right questions”.