THIS MOTHER’S DAY, GIVE BACK 20% TO THE HOMEWORKER ECONOMY AND ALSO ENJOY 20% OFF WHEN YOU SHOP OUR ARTISANAL EDIT.

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THIS MOTHER’S DAY, AN ODE TO ALL OUR GRANDMOTHERS

Selfish for the best for the world around them, both my grandmothers are the most selfless beings I have ever known. And what a privilege that has been. And what a privilege it must be for so many of you, who also have grandmothers that represent virtues and character that we build upon.

Lalita, my maternal grandmother, was born and raised in Rohodesia, in Africa, which, post-civil-war, became current-day Zambia. Her industrial family emigrated from India for lucrative business opportunities and had to flee when the political climate turned hostile. My paternal grandmother was born and raised in Gujarat, in a rural village in India as one of four children to a local farmer. She spent the bulk of her adolescence there but was married young and moved to Atul to continue on to raise a family of her own.

Lalita grew up with wealth, while Jamna grew in simplicity. Both though, were rich in family, community, and its people. Both were grade school graduates but had an education surpassing anything that could really be taught in school. Giving back and building & maintaining relationships is the cornerstone of their beings.

Lalita and Jamna, this Mother’s Day we’re thinking of you both and the many other grandmothers in our world who shape us today. Despite the roles society and times imposed on you all, to all the grandmothers in the world: it will be impossible for us to really understand what you all went through, but know that the impact you’ve had on us is para- mount. Although we may not say it enough, or even think it enough, it is because of you that we even pulse.

behno’s Artisanal Edit features handbags made of exquisite handloom textiles, which take hundreds of hours to weave by artisans in Varanasi, India. The pieces is an ode to my late paternal grandmother, who had a love for jacquards. The campaign features my maternal grandmother, in the very home she’s single-handedly sustained for the past 48 years and also the same home in which my mothers were raised. Bringing both of my grandmothers into the same space, this campaign also emboldens the friendship and respect they shared between themselves. But this campaign also remembers – and gives credit to – the grandmothers who wove the handloom jacquards we used.

In November 2019, I had the opportunity to visit Varanasi for the first time and see the artisans and their families amidst their creative, technical and meticulous craft. Varanasi is home to handweaving communities dating back a millennia, keeping alive certain traditional techniques over 500 years old. Loom to Luxury, along with its partner, NEST, a critical player in this world of weavers, facilitates a dialogue between a modernizing world and a heritage craft. The villages we visited allowed me to observe a homeworker economy that is committed to preserving a basic necessity with their very hands – to clothe ourselves. And for this, we strive to give due credit to the women blazing a trail we’re so distanced from.

Loom to Luxury, through the communities it works within, is doing something paramount; reminding us of the grandmothers that forged through generations of technical handweaving to create textiles that evoke our inner emo- tions, allow us to feel beautiful, and instill our own identities. And for this, we remember grandmothers – our own, those around us, and those far from us – it’s because of them that we act to better a world they always wanted for us.

With love—S.

THIS MOTHER’S DAY, GIVE BACK 20% TO THE HOMEWORKER ECONOMY AND ALSO ENJOY 20% OFF WHEN YOU SHOP OUR ARTISANAL EDIT.

Use code NEST20 at checkout.

THIS MOTHER’S DAY, AN ODE TO ALL OUR GRANDMOTHERS

Selfish for the best for the world around them, both my grandmothers are the most selfless beings I have ever known. And what a privilege that has been. And what a privilege it must be for so many of you, who also have grandmothers that represent virtues and character that we build upon.

Lalita, my maternal grandmother, was born and raised in Rohodesia, in Africa, which, post-civil-war, became cur- rent-day Zambia. Her industrial family emigrated from India for lucrative business opportunities and had to flee when the political climate turned hostile. My paternal grandmother was born and raised in Gujarat, in a rural village in India as one of four children to a local farmer. She spent the bulk of her adolescence there but was married young and moved to Atul to continue on to raise a family of her own.

Lalita grew up with wealth, while Jamna grew in simplicity. Both though, were rich in family, community, and its people. Both were grade school graduates but had an education surpassing anything that could really be taught in school. Giving back and building & maintaining relationships is the cornerstone of their beings.

Lalita and Jamna, this Mother’s Day we’re thinking of you both and the many other grandmothers in our world who shape us today. Despite the roles society and times imposed on you all, to all the grandmothers in the world: it will be impossible for us to really understand what you all went through, but know that the impact you’ve had on us is para- mount. Although we may not say it enough, or even think it enough, it is because of you that we even pulse.

behno’s Artisanal Edit features handbags made of exquisite handloom textiles, which take hundreds of hours to weave by artisans in Varanasi, India. The pieces is an ode to my late paternal grandmother, who had a love for jacquards. The campaign features my maternal grandmother, in the very home she’s single-handedly sustained for the past 48 years and also the same home in which my mothers were raised. Bringing both of my grandmothers into the same space, this campaign also emboldens the friendship and respect they shared between themselves. But this campaign also remembers – and gives credit to – the grandmothers who wove the handloom jacquards we used.

In November 2019, I had the opportunity to visit Varanasi for the first time and see the artisans and their families amidst their creative, technical and meticulous craft. Varanasi is home to handweaving communities dating back a millennia, keeping alive certain traditional techniques over 500 years old. Loom to Luxury, along with its partner, NEST, a critical player in this world of weavers, facilitates a dialogue between a modernizing world and a heritage craft. The villages we visited allowed me to observe a homeworker economy that is committed to preserving a basic necessity with their very hands – to clothe ourselves. And for this, we strive to give due credit to the women blazing a trail we’re so distanced from.

Loom to Luxury, through the communities it works within, is doing something paramount; reminding us of the grandmothers that forged through generations of technical handweaving to create textiles that evoke our inner emo- tions, allow us to feel beautiful, and instill our own identities. And for this, we remember grandmothers – our own, those around us, and those far from us – it’s because of them that we act to better a world they always wanted for us.

With love—S.

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