LOOM TO LUXURY. VARANASI, INDIA

IN NOVEMBER 2019, OUR FOUNDER, SHIVAM PUNJYA, HAD THE OPPORTUNITY TO VISIT LOOM TO LUXURY IN VARANASI, INDIA.

Varanasi, the spiritual capital of India, also grew to become an important epicenter for handwoven silk and fine muslin textiles. Loom to Luxury, a critical player in this world of weavers, facilitates a dialogue between a modernizing world and a heritage craft, where handweaving communities date back a millennia.

During his visit to Varanasi, Shivam was able to see the artisans and their families amidst their creative, technical, and meticulous craft, keeping alive certain traditional techniques over 500-years-old. The villages Shivam visited allowed him to observe a homeworker economy that is committed to preserving a basic necessity with their very hands – to clothe ourselves.

Loom to Luxury also has a significant partnership with NEST, a nonprofit organization building a new handworker economy to increase global workforce inclusivity, improve women’s wellbeing beyond factories, and safeguard important cultural traditions.

“LOOM TO LUXURY, A CRITICAL PLAYER IN THIS WORLD OF WEAVERS, FACILITATES A DIALOGUE BETWEEN A MODERNIZING WORLD AND A HERITAGE CRAFT, WHERE HANDWEAVING COMMUNITIES DATE BACK A MILLENNIA.”

SOUNDS OF VARANASI

Unmute videos to explore.

VARANASI IS A CITY NESTLED ON THE BANKS OF THE GANGES RIVER IN INDIA.
 
While it is widely regarded a the holiest city for Hinduism and Jainism, it holds importance for the development of Buddhism and Ravidassia. Buddha founded Buddhism in Varanasi, giving his first sermon after reaching enlightenment under a tree in Sarnath.
 
With its spiritual depth, architecturally the city's planning also speaks to its beauty. The ghats of Varanasi are wide, spread out riverfront steps leading to the banks of the Ganges River where cultural events occur for various parts of a person's life. Every evening, a massively popularized tradition persists; thousands of individuals congregate for aarti, where everyone comes in on their boats for a communal prayer right on the banks of the Ganges.
 

SHOP OUR HANDWOVEN JACQUARD BAGS

IN NOVEMBER 2019, OUR FOUNDER, SHIVAM PUNJYA, HAD THE OPPORTUNITY TO VISIT LOOM TO LUXURY IN VARANASI, INDIA.

Varanasi, the spiritual capital of India, also grew to become an important epicenter for handwoven silk and fine muslin textiles. Loom to Luxury, a critical player in this world of weavers, facilitates a dialogue between a modernizing world and a heritage craft, where handweaving communities date back a millennia.

During his visit to Varanasi, Shivam was able to see the artisans and their families amidst their creative, technical, and meticulous craft, keeping alive certain traditional techniques over 500-years-old. The villages Shivam visited allowed him to observe a homeworker economy that is committed to preserving a basic necessity with their very hands – to clothe ourselves.

Loom to Luxury also has a significant partnership with NEST, a nonprofit organization building a new handworker economy to increase global workforce inclusivity, improve women’s wellbeing beyond factories, and safeguard important cultural traditions.

“LOOM TO LUXURY, A CRITICAL PLAYER IN THIS WORLD OF WEAVERS, FACILITATES A DIALOGUE BETWEEN A MODERNIZING WORLD AND A HERITAGE CRAFT, WHERE HANDWEAVING COMMUNITIES DATE BACK A MILLENNIA.”

SOUNDS OF VARANASI

Unmute videos to explore.

VARANASI IS A CITY NESTLED ON THE BANKS OF THE GANGES RIVER IN INDIA.
 
While it is widely regarded a the holiest city for Hinduism and Jainism, it holds importance for the development of Buddhism and Ravidassia. Buddha founded Buddhism in Varanasi, giving his first sermon after reaching enlightenment under a tree in Sarnath.
 
With its spiritual depth, architecturally the city's planning also speaks to its beauty. The ghats of Varanasi are wide, spread out riverfront steps leading to the banks of the Ganges River where cultural events occur for various parts of a person's life. Every evening, a massively popularized tradition persists; thousands of individuals congregate for aarti, where everyone comes in on their boats for a communal prayer right on the banks of the Ganges.
 

SHOP OUR HANDWOVEN JACQUARD BAGS

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