IN NOVEMBER 2019, OUR FOUNDER, SHIVAM PUNJYA, HAD THE OPPORTUNITY TO VISIT LOOM TO LUXURY IN VARANASI, INDIA.
Varanasi, the spiritual capital of India, also grew to become an important epicenter for handwoven silk and fine muslin textiles. Loom to Luxury, a critical player in this world of weavers, facilitates a dialogue between a modernizing world and a heritage craft, where handweaving communities date back a millennia.
During his visit to Varanasi, Shivam was able to see the artisans and their families amidst their creative, technical, and meticulous craft, keeping alive certain traditional techniques over 500-years-old. The villages Shivam visited allowed him to observe a homeworker economy that is committed to preserving a basic necessity with their very hands – to clothe ourselves.
Loom to Luxury also has a significant partnership with NEST, a nonprofit organization building a new handworker economy to increase global workforce inclusivity, improve women’s wellbeing beyond factories, and safeguard important cultural traditions.