OUR FOUNDER, SHIVAM PUNJYA, ENVISIONED MANUFACTURING TO BE RADICALLY DIFFERENT, WHERE GARMENT WORKERS AND FACTORIES WEREN’T JUST A PART OF THE SUPPLY CHAIN, BUT INSTEAD AN INTIMATE PART OF A BRAND’S CORE DNA.
Ensuring that garment workers and artisans simply had a safe space to work in should be the normal. As a result, The behno Standard was crafted after a deep dive in academia, time in the field, and working closely with garment workers, factories, and artisans in various parts of India.
To take The behno Standard from theory to reality, Shivam partnered with a nonprofit, Muni Seva Ashram (MSA for short) and an industry veteran, Mukesh Kothari, to build a factory, MSA Ethos.
MSA Ethos was an intersectional approach to manufacturing where Muni Seva Ashram assisted in its social programming and Mr. Kothari, its Managing Director, overlooked factory operations ensuring quality control and a smooth functioning of the supply chain.
WITH MSA’S SERVICES AND EXPERTISE, MSA ETHOS INCREMENTALLY IMPLEMENTS THE BEHNO STANDARD: