MSA ETHOS

OUR FOUNDER, SHIVAM PUNJYA, ENVISIONED MANUFACTURING TO BE RADICALLY DIFFERENT, WHERE GARMENT WORKERS AND FACTORIES WEREN’T JUST A PART OF THE SUPPLY CHAIN, BUT INSTEAD AN INTIMATE PART OF A BRAND’S CORE DNA.

 

Ensuring that garment workers and artisans simply had a safe space to work in should be the normal. As a result, The behno Standard was crafted after a deep dive in academia, time in the field, and working closely with garment workers, factories, and artisans in various parts of India.

To take The behno Standard from theory to reality, Shivam partnered with a nonprofit, Muni Seva Ashram (MSA for short) and an industry veteran, Mukesh Kothari, to build a factory, MSA Ethos.

MSA Ethos was an intersectional approach to manufacturing where Muni Seva Ashram assisted in its social programming and Mr. Kothari, its Managing Director, overlooked factory operations ensuring quality control and a smooth functioning of the supply chain.

 

 

WITH MSA’S SERVICES AND EXPERTISE, MSA ETHOS INCREMENTALLY IMPLEMENTS THE BEHNO STANDARD:

HEALTH

 

HEALTH

  • Provision of exemplary healthcare services including coverage and access to health clinics.
  • Access to fresh sanitized water and additional nutritional ammunition for those in need.
GARMENT WORKER SOCIAL MOBILITY

 

GARMENT WORKER SOCIAL MOBILITY

  • Active acknowledgement of garment workers through fair and transparent agreements.
  • Elimination of child labor.
  • Equipping garment workers with specific high-end technical and creative craft trainings to further their skillset.
  • Fair wages.
FAMLIY PLANNING

 

FAMILY PLANNING

  • Accessibility to and provision of affordable family planning education and services.
WOMEN'S RIGHTS

 

WOMEN'S RIGHTS

  • Prioritization of women’s legal and physical social mobility by providing leadership opportunities to female workers.
  • Ensuring equal remuneration for women as their male counterparts in similar positions or roles.
WORKER SATISFACTION AND BENEFITS

 

WORKER SATISFACTION AND BENEFITS

  • Development of clean recreational spaces within the factory setting where garment workers feel safe and welcome to relax, socialize, and find spiritual and educational resources.
  • Access to schools and educational and recreational resources for garment workers’ children.
  • Subsidies and reimbursements for transportation to and from home when appropriate.
ECO-CONSCIOUSNESS

 

ECO-CONSCIOUSNESS

  • Utilization of state of the art machinery geared towards safety and controlled carbon footprint and environmental waste.

  • Installment of safe foundation infrastructure abiding to international regulations on safety standards and worker rights.

  • Sourcing of leather from compliant tanneries and factories using leather resulting from the existing food supply chain.

  • No fur or exotic skins.

  • Limiting fabric wastage.

 

“MSA ETHOS WAS AN INTERSECTIONAL APPROACH TO MANUFACTURING.”

MUNI SEVA ASHRAM IS THE BRAINCHILD OF DR. VIKRAM PATEL.

He built the nonprofit to function effectively as a self-sustaining village. Dr. Patel flourishes in intellectually, strategically, and realistically implementing concepts and systems that may, at first, seem far-fetched for a nonprofit village nestled in a rural landscape.

 

DR. VIKRAM PATEL
SOLAR DISCS, THE PATH TO THE ORPHANAGE, DISTRIBUTION OF MILK FROM THE DAIRY, THE FARM AND ITS PRODUCE, THE FACADE OF THE CANCER HOSPITAL, THE SHEPHERD AND HIS HERD OF SHEEP, ORANGES FROM THE FARM, MAKING ROTIS, THE MSA ETHOS AND BEHNO TEAM AT MSA.

THE GARMENT WORKER PROJECT.

Our founder initiated The Garment Worker Project, which explored the less visible side of fashion.

We invited fashion photographer Dan Smith and documentary filmmaker Kent Mathews to MSA Ethos.

OUR FOUNDER, SHIVAM PUNJYA, ENVISIONED MANUFACTURING TO BE RADICALLY DIFFERENT, WHERE GARMENT WORKERS AND FACTORIES WEREN’T JUST A PART OF THE SUPPLY CHAIN, BUT INSTEAD AN INTIMATE PART OF A BRAND’S CORE DNA.

Ensuring that garment workers and artisans simply had a safe space to work in should be the normal. As a result, The behno Standard was crafted after a deep dive in academia, time in the field, and working closely with garment workers, factories, and artisans in various parts of India.

To take The behno Standard from theory to reality, Shivam partnered with a nonprofit, Muni Seva Ashram (MSA for short) and an industry veteran, Mukesh Kothari, to build a factory, MSA Ethos.

MSA Ethos was an intersectional approach to manufacturing where MSA assisted in its social programming and Mr. Kothari, its Managing Director, overlooked factory operations ensuring quality control and a smooth functioning of the supply chain.

WITH MSA’S SERVICES AND EXPERTISE, MSA ETHOS INCREMENTALLY IMPLEMENTS THE BEHNO STANDARD:

HEALTH

  • Provision of exemplary healthcare services including coverage and access to health clinics.
  • Access to fresh sanitized water and additional nutritional ammunition for

GARMENT WORKER SOCIAL MOBILITY

  • Active acknowledgement of garment workers through fair and transparent agreements.
  • Elimination of child labor.
  • Equipping garment workers with specific high-end technical and creative craft trainings to further their skillset.
  • Fair wages.

FAMILY PLANNING

  • Accessibility to and provision of affordable family planning education and services.

WOMEN'S RIGHTS

  • Prioritization of women’s legal and physical social mobility by providing leadership opportunities to female workers.
  • Ensuring equal remuneration for women as their male counterparts in similar positions or roles.

WORKER SATISFACTION AND BENEFITS

  • Development of clean recreational spaces within the factory setting where garment workers feel safe and welcome to relax, socialize, and find spiritual and educational resources.
  • Access to schools and educational and recreational resources for garment workers’ children.
  • Subsidies and reimbursements for transportation to and from home when appropriate.

ECO-CONSCIOUSNESS

  • Utilization of state of the art machinery geared towards safety and controlled carbon footprint and environmental waste.
  • Installment of safe foundation infrastructure abiding to international regulations on safety standards and worker rights.
  • Sourcing of leather from compliant tanneries and factories using leather resulting from the existing food supply chain.
  • No fur or exotic skins.
  • Limiting fabric wastage.

“MSA ETHOS WAS AN INTERSECTIONAL APPROACH TO MANUFACTURING.”

MUNI SEVA ASHRAM IS THE BRAINCHILD OF DR. VIKRAM PATEL.

He built the nonprofit to function effectively as a self-sustaining village. Dr. Patel flourishes in intellectually, strategically, and realistically implementing concepts and systems that may, at first, seem far-fetched for a nonprofit village nestled in a rural landscape.

 

THE GARMENT WORKER PROJECT.

Our founder initiated The Garment Worker Project, which explored the less visible side of fashion.

We invited fashion photographer Dan Smith and documentary filmmaker Kent Mathews to MSA Ethos.