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E S T A B L I S H I N G . A N D.

D E F I N I N G. N E W. L U X U R Y

MODERN CLASSIC: Timeless pieces with modern silhouette.

IMPACT: Working with high-quality factories that adhere to rigid manufacturing standards. Investing time and efforts with MSA Ethos, one of our knits and wovens factory, to incrementally implement "The behno Standards" to address garment worker health, social mobility, women's rights, family planning, worker satisfaction and benefits, and eco-consciousness.

LAGOM: A Swedish lifestyle philosophy that advocates for "just the right amount, not too much, not too little" and also how we view how much our clients should invest to experience and access luxury.

HERITAGE AND QUALITY: Old world craftsmanship for new world needs, where we create beautiful pieces that you grow into over the years to come.

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