behno’s mission is to redefine and bring sharp awareness to the
 craft and character of “made in India” and to set a new standard for manufacturing for India’s garment trade that revolutionizes the way garment workers are treated, viewed, and employed. Further, behno aims to become a part of a global mission to inspire change and improve factory conditions to augment the quality of life and safety of individuals in the garmenting spaces of developing countries by working in partnership with international factories that adhere to rigid factory compliances. behno has also partnered with a large nonprofit and a successful industrialist of the garmenting industry to build an ethical garmenting factory in India called MSA Ethos. MSA Ethos incrementally implements The behno Standard, which is broken down into six categories:


The garment worker project is a series of collaborations with artist to capture the daily lives and of our artisans in India. The selected artists are given the opportunity to collaborate with our factories. Every year we select one artist and one factory to do a collaboration. All proceeds from the collaboration go back to the factories to help them reinvest in their infrastructure which improves the working enviroment for the garment workers.

Series .01 Dan Smith and MSA Ethos

Series .03 Rae and Arts & Crafts

Series. 02 Sarah Slutsky and Urmi


In 2012, Shivam Punjya, behno’s founder, went to India to complete his research on women’s health. While he was in India, he came across some of India’s most breathtaking hand-made textiles, and visited rural villages to learn more about the textile industry and the communities that produce them. As Shivam started to better understand women’s roles in India’s garmenting and textiles industries, he learned that in many regions, up to 90% of India’s garment factories are powered by women. In other places, women are earning less than $1 per day to produce beautiful hand-spun, hand-woven textiles. He was astonished.

As Shivam’s “made in India” education continued, on April 24th, 2013, the Rana Plaza garment factory in neighboring Bangladesh collapsed. The devastating atrocity killed over 1100 garment workers, many of them women. That day the

world was shocked and saw just how awful factory conditions in the garmenting industry could be. In order to prevent a similar outcome in India, a change had to be made and behno was born.

behno has partnered with a large nonprofit in India to create and build a new model of a garment factory in rural Gujarat. The factory will revolutionize the way garment workers are treated, viewed and employed. Along with adhering to international factory standards, the factory will strive to empower female garment workers by executing “The behno Standard”. The behno Standard focuses on ethical garmenting by implementing various programming, ranging from fair wages to garment worker health to eco-consciousness. behno is committed to raising awareness to the craft and character of “made in India” by also working with other factories in India that focus on high-quality, luxurious and tailored production whilst providing its garment workers with empowering and safe working conditions.